In 2000, the Artmatch Group started launching the “Art-on-Wheel” Programme to bring members’ works directly to universities, primary schools, secondary schools, kindergartens, hospitals and youth centres, thus allowing the viewers to have on-site appreciation in arts. So far, the Group has partnered with more than twenty organizations with over ten thousand attendees over the past years. Usually the Group will engage the public through hosting workshops and experience sharing sessions during the exhibition to make arts more reachable and user friendly.